Great Unusual Present or Birthday Gift Idea: M&M’s Faces, Customized Chocolate Candies
Posted on July 5, 2008
Filed Under Uncategorized
Creating your own customized M&M’s chocolate is easy as 1-2-3! While consumer personalization has hit products from cell phones to sneakers, Mars Snackfood US is leading the way in bringing this trend to the candy category. Company just got even more personal and launched My M&M’s Faces, allowing consumers to print their favorite faces on the M&M’s chocolate candies.
Ordering is done online: customers can visit MyMMs.com, upload one or two photos, pick up to three colors and enter up to three different custom text messages to be printed on separate M&Ms candies. Using a simple interface, they can zoom in or out to select which part of a photo they want to use. Then M&Ms graphic specialist tweaks the picture, creating a sketch-like rendition that looks good on small pieces of candy. Your customized birthday gift or personalized wedding present is ready!
Customized M&Ms chocolate candies are available in 7-ounce bags at US $14.95 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for US $162.50 or US $312.50, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at US $4.99-$6.19 per bag, based on variety.
Printing personalized messages on M&M’s started as a small R&D project in late 2004. The pieces caught the eye of a senior executive who urged testing whether the printed product would sell online. After six months of selling about eight bags of personalized candy a week, orders eventually grew to a point where the company decided to add more manufacturing capacity dedicated to making M&M’s for the personalized chocolate candy business.
My M&M’s brand initially handled messages for birthdays, holidays and special events such as weddings and graduations. Since its inception, the customized candy business has sold 1 million bags of personalized candy, which costs about $9 a pound, not including the cost of packaging that the customer selects.
[via mymms.com]
Comments
Leave a Reply